Ross is currently Head of Strategy for Imagination,  The Americas (imagination.com) , based in Los Angeles. In this strategic and creative leadership position, he is the Company's internal resource expert on Hospitality, Strategic Partnerships and the Luxury Segment. As, such, the last two years has been filled with client work on Lincoln, Jaguar, Land Rover, Patron, Neuehouse, The Oscars and SAP Global Sponsorships amongst others in these key categories. Although based in the US, much of the work is business development for global markets.

As Head of Strategy, key contributions encompass Identifying Opportunity and Business Situation Analysis, Creative Solutions for Education and Innovations for key Transaction Drivers and Brand Health Metrics and Brand Culture Development and Education. These Strategic Plans ultimately Optimizing Brand Positioning. Ross and his associates have been recognized in the industry  to have the unique insight into tactical disciplines with a specialty in Strategic Partnerships for Brand Passion Points and Brand Reinvention across developing media platforms with a net result of a relevant Brand Experience.

Prior to that, Ross was the Chief Marketing Officer at Harry & David as a key executive responsible for its turnaround. Harry & David is the world's pre-eminent Fruit Club and Gift company. As the CMO he was the architect of the Brand's complete marketing and communications overhaul balancing its rich heritage with a contemporary twist for new relevance.

"Managing the process of reinventing a legacy Brand like Harry & David -- which is 76 years old ---is a challenge and an honor", says Klein. "keeping its core values and iconography intact while translating them into winning tactical advantages in today's cluttered and newly competitive marketplace are a balancing act".

This balance is not only important in the visual and experience aspects of the Brand but key for a multi-channel retailer, whose historic roots in catalog don't always literally translate to the new storefronts and on-line. Klein's new programming scope included Visual and Design Language, Marketing Strategies and Promotions and Merchandising input.

Successes during the first year included double digit growth of traffic, new social marketing programs, new Brand ID and strategic partnerships and key PR efforts, including the creation of the Pink pear Charity and the relationship with the Oprah Wildest dreams Centerville Pie program. The new programs have enhanced the Brand's esteem and many of the materials have not only resonated with the core consumer, but also with the industry, being awarded several honors.

 

 

                                       

                                            


                                   

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